Small Spooky Business Initiative

Americans spend more than twelve BILLION dollars a year on Halloween decorations, candy, and other spooky-themed items. In July of 2025, members of the Society of Spooky Ladies began an initiative to shift our “code orange” alerts away from big box stores and instead support small spooky businesses of all types and sizes.

What is a “spooky” Business?

We are identifying a small business as “spooky” if they feature products, services, or create environments that are commonly associated with Halloween, horror movies, and other spirituality-based practices (wicca, paganism, witchcraft), alternative health and wellness practices, restruants or other food shops that have a spooky theme, or simply because they are a cool and unusual store.

The Directory of Spooky Stores

The stigma associated with the spooky culture can make it challenging for small businesses to properly market their stores, especially in small, rural, or conservative communities. We want to help you connect with these stores, so we are compiling a list of all the small, spooky businesses we can find. There are only 2 rules:

  1. They have to sell spooky stuff (more on this later) all year long.

  2. They have to have a physical storefront.

Help grow the directory by adding your

favorite spooky store or spooky service provider!

Coming Soon! In addition to the Directory of Spooky Stores, we plan to create a directory of Spooky Service Providers. These are small businesses that provide a service rather than a physical product, such as photographers, tattoo artists, hairstylists, nail salons, Reiki healers, herbalists, and many others. Add your favorites to make sure they are in our directory!

Give me that list!

Sign up to be notified when the SSL Directory of spooky businesses and services is available to our members!

Calling all small spooky business owners

Join the Spooky Business Network

Are a spooky business owner? Whether you craft creepy creations, run a haunted attraction, or sell witchy wares, it’s time to boost your brand’s visibility and connect with a community that truly gets you. Join the Spooky Business Network to get the peer and professional support you need to grow your eerie empire and surpass your business goals.